About The Great British Cheese Company
The Great British Cheese Company is a family business built on market roots, proper graft and a love for excellent cheese.
From indoor markets and family-run stalls to events, wholesale customers, online cheese gifts and our own range of bold British cheese, our story has always been about good people, honest service and cheese with real flavour.
Where it all started
Our story starts with Keith, who began working in an indoor market at just 13 years old. From there, he went on to run his own market stall in Stockport, learning the trade the proper way: face to face with customers.
He listened to what people loved, understood what made them come back week after week, and learned that good food businesses are built on trust, quality and consistency.
It was on the markets that Keith realised there was a real demand for excellent cheese. Not bland, forgettable cheese, but proper cheese full of flavour, quality and character.
From market stall to British cheese brand
Market roots
Keith built his early experience on the markets, serving customers directly and learning what people really wanted from a cheese business.
The deli years
His passion for excellent cheese led him to open a deli, where he could share more of the products he believed in and continue building relationships with customers.
Back to events
But the markets never left him. Keith wanted to go back to his roots and take excellent cheese to people across the UK.
2014 in York
In 2014, The Great British Cheese Company began at an event in York, starting from a small stall and a simple idea: bring bold, brilliant cheese to people who love real flavour.
Keeping it in the family
Jason, Keith’s son, grew up around the business and has been part of it for as long as he can remember. From helping on the stall as a child to joining full time after leaving school, he learned the trade the same way Keith did — by getting stuck in.
Today, Jason helps carry the business forward while keeping the same values at the centre of it: quality cheese, honest service, proper graft and a team that feels more like family than staff.
Growing the GB Cheese family
From that first event in York, the business has grown into a much bigger operation, but the heart of it has stayed the same.
Today, The Great British Cheese Company has eight full-time franchises, a loyal wholesale customer base and a team we’re proud to call family.
Around here, we call them “the lads” — and they’re our lads. They carry the same values Keith started with: graft, pride, personality and a love for proper cheese.
What The Great British Cheese Company stands for
Proper cheese
We believe cheese should be full of flavour, quality and character. Our range is made for people who want something memorable, not something bland.
Market values
We still carry the same values Keith started with: graft, pride, personality and looking after customers properly.
Family spirit
From our team to our franchise partners, the people behind GB Cheese matter. The business has grown, but it still feels personal.
Our cheese today
Today, all of our cheese is our own, created through close relationships with trusted cheesemakers and years of experience in the trade.
We’re proud to offer bold, flavour-packed British cheese that stands out, whether you find us at an event, order from us online, stock us in your own business, or send one of our cheese gifts to someone special.
Where we are now
- Started from market roots and a small event stall.
- Launched The Great British Cheese Company in 2014.
- Grown into a business with eight full-time franchises.
- Built a loyal wholesale customer base.
- Created our own range of bold British cheese.
- Still built around family values and proper graft.
Great cheese. Good people. Proper market roots.
We’ve grown a lot since 2014, but the heart of the business has never changed. The Great British Cheese Company is still about brilliant cheese, honest service, strong relationships and the people behind the stall.
Thank you for supporting our family business and being part of the GB Cheese story.
